Monitoring

5 Steps to Monitor Your Business Reputation Online in 2026

Someone searches your business name. One star lower than you remember. A sharp comment near the top. The phone stays quiet. That is the cost of not listening. A strong majority of shoppers now check online sources before they visit or buy, with Canadian consumers naming search engines, marketplaces, and review sites as their top pre‑purchase stops. If you don’t monitor business reputation online, you won’t see the missteps or the momentum. You’ll just feel the sales slip. See how that works? PwC