·10 min read
Essential Market Research Tips for Canadian Entrepreneurs in 2026
Seven out of ten founders feel confident until they face real customers. Crickets. Missed sales. Savings evaporate. A majority of new Canadian firms don’t make it to a fifth birthday, and the top post‑mortem reason worldwide is simple: there wasn’t a real market need. That’s exactly what thorough research prevents. ISED’s 2024 Key Small Business Statistics provides survival data for Canadian firms, while CB Insights continues to rank “no market need” as the leading failure cause. (ised-isde.cana
market research before starting a business