Market Mapping
How to Analyze Your Local Competitive Landscape
Seventy percent of consumers search online before they buy. That means your next sale likely starts on a screen, not your storefront. If you want more of those searches to end with you, you need to analyze your local competitive landscape with the same rigor you bring to your finances. Map every competitor in your area, evaluate their strengths, and spot the gaps they miss. Step-by-step local competitive analysis for SMBs starts here. Here’s the fast path many owners skip: first, map every busi
local competitionMastering Competitive Analysis: How to Identify Business Competitors and Who Really Competes with You
The café across the street drops a new latte. Your foot traffic dips. You push a promo. Still quiet. Then a customer admits they skipped coffee and grabbed an energy drink from the gas station. That’s the gut punch: learning how to identify business competitors isn’t just about the players that look like you. Most small businesses only track half their rivals. The rest hide in plain sight: companies meeting the same customer need in different ways, brands dominating local search for your servic
competitor identification