Strategic Analysis

Competitor SWOT Analysis for Small Business (Template)

The lunch rush hits. A new face scans your menu, hesitates, then slips next door. Seconds later, their order prints at your rival’s till. That is what guesswork about competitors costs. A simple, structured path out: a competitor SWOT analysis small business owners can run in an hour, then refine each quarter. It breaks rivals into four lenses (what they do well, where they stumble, gaps they miss, and outside risks they face) so you can choose smarter moves faster. Here’s the goal: turn scatte