Profitability

How to Figure Out Which Customers Make You the Most Money: finding the most profitable customers small business owners often overlook

Your biggest client calls at 7:12 a.m. Another rush change. More freebies. More weekend work. The invoice looks impressive. Your bank account does not. That gap between effort and payoff is your signal: the customers who drive the most revenue may not be your most profitable customers, and small business teams need a clear way to spot the difference. Not all customers are equal. Some make you money, others quietly drain it. The way to tell them apart is simple in concept: tally the revenue each