New Markets

Using Market Intelligence to Plan Business Expansion: A Market Intelligence Business Expansion Playbook

Lease signed. Buildout started. Opening day arrives. Sales limp. The store next door runs a promo that steals your foot traffic. The ad budget burns, but the customers never come. Growth stalls. That’s what rash expansion looks like. The antidote is market intelligence, pulling the right facts, comparing options side by side, and testing demand before you commit. If you’ve searched for “market intelligence business expansion,” you’re in the right place. Start by mapping competitor concentration