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Mistakes

Apr 20, 2026·13 min read

Avoid These 7 Costly Second Business Location Mistakes

A second location can change everything. Double the footprint. Double the headaches. Owners who make it work don’t get lucky; they avoid the traps that quietly sink expansions. Research on growth failures points to a pattern: internal execution problems, not just bad markets, do most of the damage. In one analysis discussed by Harvard Business Review, leaders found that most missed growth targets stemmed from internal barriers, not external conditions. That puts the spotlight squarely on operati

expansion