Market Positioning

How to Build Competitive Advantage Small Business Owners Can Defend

[IMAGE: Hero image of a small storefront with a handwritten “Open” sign and customers chatting with the owner] Your biggest competitor isn’t their budget. It’s your belief that you can’t win. The assumption goes like this: big chains control price, ads, and attention, so the rest of us survive on scraps. That idea keeps many owners from sharpening the edge they already have. It also ignores a core truth about competitive advantage small business leaders often forget: customers buy more than pri