Local Competition

How to Analyze Your Local Competitive Landscape

Seventy percent of consumers search online before they buy. That means your next sale likely starts on a screen, not your storefront. If you want more of those searches to end with you, you need to analyze your local competitive landscape with the same rigor you bring to your finances. Map every competitor in your area, evaluate their strengths, and spot the gaps they miss. Step-by-step local competitive analysis for SMBs starts here. Here’s the fast path many owners skip: first, map every busi