Industry Research

How to Research Industry Trends for Your New Business

Seventy percent of new businesses don’t make it to year five. Cash runs thin. Demand stalls. Assumptions break. One fix stands out, do the homework before you ship. If you want to research industry trends new business founders can count on, start where the best signals hide in plain sight. Treat this as sector trend analysis you can run from a laptop, not a months‑long detour. Here’s the fast path, scan trade publications for shifts in buyer language, mine Google Trends for directional demand i