Definitions

Competitive Intelligence vs Business Intelligence Explained

You launch a promo. Sales dip. Meetings tense up. Blame swirls. The dashboard looks fine, so what went wrong? Many SMBs make the same mistake: they treat competitive intelligence vs business intelligence as the same thing and end up steering with half a windshield. Business intelligence interprets your internal performance. Competitive intelligence reads the outside world. If you care about decisions that hold up under pressure, you need both perspectives, working together. Here is the split th