Competitive Section

How to Write a Market Analysis for Your Business Plan

Investors pass for simple reasons. Numbers don’t add up. Claims aren’t sourced. Market analysis feels thin. CB Insights has long reported that “no market need” sits near the top of startup failure reasons, hovering around a third of post‑mortems. That’s not trivia. It’s a red flag investors watch for, and it starts in your business plan market analysis. Lose credibility there, and your funding chances drop before you reach page two. Here’s the payoff if you get it right. A credible, current, an