Competitive Pricing

Pricing Strategy Using Competitive Data for SMBs: a pricing strategy competitive data playbook

Over 60% of businesses still set prices by gut feel. The cost is real: missed revenue, thin margins, and customers drifting to competitors who signal value more clearly. Stop guessing your prices. Learn how to use competitor pricing data to position your business at the right price point for your market. If you want a simple playbook, it starts with four moves you can execute this week: map what comparable rivals charge, choose where you’ll sit on the spectrum (budget, mid-range, or premium) bas