Competitive Positioning

Using Google Reviews for Competitive Intelligence: a Google reviews competitive analysis playbook

Ninety-plus percent of buyers scan online reviews before choosing a local business. That’s not trivia, that’s triage. A low rating stalls calls. A dead feed kills foot traffic. Silence on criticism? Prospects bounce. The upside: those same public reviews aren’t just about you. They’re a window into your competitors’ strengths and stumbles, and a focused Google reviews competitive analysis can turn that window into a plan. Treat those pages as Google reviews business intelligence you can act on,